Deloitte
At the Beginning of Everything
Deloitte challenged Onesal to design and animate the brand film for the campaign. Our task was to illustrate new technologies and their impact on the world in an optimistic, inviting way, showing how decisions we make today, make tomorrow.
Starting with a green dot, we did an abstract exploration of the evolution of the dot from different perspectives.
Transforming, expanding, and creating new meaning, yet always returning the circular green dot to start over.
Our Roles
Production, art direction, design, and animation
Starting with a green dot, we did an abstract
exploration of the evolution of the dot
from different perspectives. Transforming, expanding, and creating new meaning, yet always returning the circular green dot to start over.
Insights
How is the audience and how do they communicate?
Social media, short fast videos, appealing visuals. Audience: Woman in Asia, Chinese new year target.
Challenge
How to make the audience feel they have the product in their
hands through visuals? Most 18-30 year old women don’t know the Artistry brand of products well enough to advocate for them or have the time to try them unless recommended.
Solution
Detailed highly textures + perfectly timed animations + Visual
Exploration thorugh Simulations. Artistry Studio Skin needed to enable their target customer to make the most of her already limited time. So, we repurposed her daily skincare routine as an opportunity to reflect, center and prepare to take on the world. By doing so with products that enhance her natural beauty rather than conceal it, her skincare routine can become an act of mediation and mindfulness that truly lets her glow show.
Giving that extra level of sensoriality through Sound ASMR, Sound ads another dimension to feeling the product. In order to reach our audience where we knew they were already consuming media – on social – we did a complete social takeover.
Results
From our social reskin to our virtual retreat, we exceeded every
single client and AMP benchmark set forth.
The Virtual Retreat saw over 5K registrations and over 4K attendees
over the course of the event for an attendance rate of 81% (goal
50%). Our audiences utilized the live chat to praise the new line
and expressed interest in future events like these.
