Panasonic Doltz
The Feel of Precision
Our Roles
Film direction, Art direction, Visual R&D, CG Production.
Onesal collaborated with BB Media and Panasonic to create the launch film for Doltz, a toothbrush reimagined as a refined device for advanced gum care. The film translates the product’s vibration, flow, and touch into a visual experience that captures both its precision and its quiet sophistication.
From the earliest stages, explored how to make technology feel sensory. Our team worked on simulations and motion studies that could convey vibration as rhythm and emotion. We also took the products apart to examine their internal mechanisms, drawing inspiration from the engineering details that define Panasonic’s design language.
These explorations became the foundation for a visual language that communicates energy and delicacy in equal measure. With water and soft particles in motion, we portrayed the dynamic quality of the W Sonic Vibration technology as something tangible: a gentle force expressed through fluid movement.
Set within a calm, white environment, the film highlights the distinctive Doltz Green, a tone symbolizing renewal and clarity. Each surface and motion was treated to feel intentional and balanced, echoing the precision at the core of the product’s design.
The result is a film that make the unseen technology visible and emotionally resonant, introducing Doltz not just as a tool but as an embodiment of care, innovation, and the art of precision.
While the final film focuses on clean, minimal aesthetics, these explorations were part of a broader R&D process, where we experimented with motion, texture, and behavior to understand how the product could feel. From those studies, only what truly reflected the brand’s sense of care and precision was carried into the final piece.
See how it all came together in the final film: Link here