Pantene Vitamin
Pantene Vitamin
Our Roles
Art direction, Film direction, Visual R&D, CG Production, Key visual development, and Story Development.
Working closely with Pantene’s brand team and Grey, we paired our in-house design research at onesal with Pantene’s ingredient expertise to bring their bonding story to life in a way that feels intimate, touchable and real.
Pantene had a vision to turn their “95% less hair fall” claim into more than just a scientific data point to create a story that would lead the emerging bonding hair-repair segment of the shampoo market.
The immersive bonding story we travel inside one strand of hair, exploring its inner landscape to reveal how strength and shine are restored from within. we follow the pro-V as it enters the inside of the hair and guides the bonding process through the microscopic world of the hair, where the repair process unfolds in layers, visualizing Pantene’s promise to rebuild from the inside out.
Every detail was designed with care. The droplets merged into protein strands, sparking soft transformations in texture, light, and motion. We used organic elements to represent the different layers and bonds inside the hair strand, gold tones and details to signal Pantene’s Pro-V identity and built textured digital hair models that revealed the uneven cuticle surface in the macro level and beautiful flowing hair from a distance.
Every visual choice, from the wet sheen of the hair to the luminous quality of the droplets, was crafted to make the benefits of the formula feel immediate and believable.
The result was a campaign that didn’t just explain the science but gave it form, movement, and emotion. It helped Pantene stake a clear visual claim in the growing world of hair bonding treatments.
